Corporate Philosophy

Corporate Philosophy

Earn the trust of society through corporate activity based in integrity

We added “through corporate activity based in integrity,” which expresses our intention to act proactively and independently, after “earn the trust of society,” which was our previous corporate philosophy.

Conscience Guidelines, Mindset, Conduct Guidelines

The Management Philosophy is at the pinnacle of and supported by three other elements: the Four Cornerstones, which serve as guidelines for conscience; 10 Point Code of Conduct, which are guidelines for conduct; and the Core Employee Values, which are concrete points that make up the appropriate employee mindset.

Corporate Philosophy

Conscience Guidelines

Four Cornerstones

Four Cornerstones: Sincerity, Hard Work, Trust, Gratitude

The Four Cornerstones serve as guidelines that underpin the Corporate Philosophy. They represent the mindset and attitudes that employees should assume in order to embody the Corporate Philosophy.


Core Employee Values

The employees of the AIFUL Group shall be guided by the basic principles of “independence” and “discipline,” and the following set core values shall be shared by all employees.

  • Independence
    Do not rely on others ----- think independently, act independently.
  • Discipline
    Always remain aware that you are a member of society and this organization ----- strictly follow regulations.
  • Ambition
    Always stay motivated to improve yourself and actively take on new challenges.
  • Creativity
    Avoid stereotyping and enhance your work through creative solutions.
  • Cooperative Spirit
    Leverage the organization's competencies through collaboration and cooperation.
  • Numerical Awareness
    Appraise the facts using numerical data and make objective decisions.

The Core Employee Values define the mindset employees must always adopt in performing their duties. The six mindset principles have been stipulated to encourage employees to act and think independently and to always be aware of the discipline required of members of the organization.

Conduct Guidelines

10 Point Code of Conduct

AIFUL pledges that all of its employees shall be required to engage in strict self-discipline based on the following Code of Conduct and to devote all of their energy to earning the trust of society.

  • 1Customer first policy
    The customer is our number-one priority --- we will strive to provide appropriate services that offer customers peace of mind.
  • 2Accountability to customers
    We will clearly and concisely explain the details and conditions related to our products and transactions to customers.
  • 3Respect views both inside and outside the Company
    We will humbly listen to the opinions of customers, members of the public and shareholders as well as our colleagues within the Company and apply their views to the benefit of the Company.
  • 4Legal compliance
    We pledge to act in accordance with laws, Company rules and regulations, and the standards of public decency.
  • 5Contribution to society
    We will delight in contributing to the betterment of society through our work.
  • 6Information disclosure
    We will accurately and expediently disclose information on our corporate activities to shareholders, investors and society.
  • 7Building a fulfilling workplace
    We will create a workplace that provides a sense of purpose by respecting our co-workers as individuals and working to continue our own personal development.
  • 8Commitment to shareholders
    We will meet the expectations of our shareholders and strive to increase corporate value.
  • 9Sound corporate activities
    We will have no relationship with antisocial forces of any kind.
  • 10Group compliance
    We will do our utmost to build an AIFUL Group that is respected by customers and society.

The 10-Point Code of Conduct stipulates guidelines for conduct as concrete employee commitments to our customers, society, shareholders and employees themselves in order to realize the Corporate Philosophy.
The Code of Conduct specifies standards of conduct and behavior that all employees must always observe as members of a socially responsible corporation.