Credit Card Business
Under the “Be Unique” concept of LIFECARD, the AIFUL Group responds to the needs of customers by boldly taking on challenges based on its original creative capabilities without being contained in the existing frames, and providing independent and unique products and services.
LIFECARD—which is issued under a license agreement with Mastercard, Visa and JCB—can be used at member shops not only in Japan, but also overseas. With LIFECARD, the AIFUL Group provides reliable, convenient, and unique services.
To respond the needs and lifestyles of customers, LIFECARD proactively engaged to provide a new and value-added services such as expanding tie-up credit card sales under alliance with cloud-based accounting software companies and university hospitals, in addition to supporting Apple Pay and issuing credit card under alliance with idol groups and artists.
LIFECARD began selling V-preca for the first time in Japan in 2011. V-preca is an online-designated Visa prepaid card that can be used just like a credit card at online Visa membership shops.
No personal identification or examination is required for V-preca, and it can be used for a wide range of purposes. In addition to private customers who mainly use it for online shopping and games, V-preca is used by business operators for campaigns and incentives. As of the end of March 2019, a total of over 12.3 million V-preca cards have been sold since the initial release in 2011.